Adwords

  Adwords is Google on-line programmed. No matter what your budget or how little time you have, you can reach new customers and grow your business using Google’s on-line advertising program. With Google Adwords, you can choose where your ad appears, set a budget that’s comfortable for you and easily measure the impact of your ad . Many advertisers use Google ad words as their major network . However , in addition to using adwords for getting paid traffic to your site, it can also be used for SEO . 

         

 Reach people as they search for your keywords or browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you're charged only when someone clicks your ad. To understand how Ad Words works, it's important to know about some key building blocks -- like keywords, placements, Ad Rank, bids, and Quality Score.

           Keywords are words or phrases you choose that can trigger your ad to show on search and other sites.  keywords can also trigger your ads to show on other sites across the Internet Google owned properties like YouTube and Google's partner sites . We call these "placements." Ad rank is value that's used to determine your ad position, where ads are shown on a page. Ad Rank is calculated using your bid amount and Quality Score. Your Ad Rank is based on a combination of your bid (how much you're willing to spend) and your quality score (a measurement of the quality of your ads, keywords, and website). Depending on where your ad shows and the type of targeting that you use, the formula for Ad Rank can vary a bit, but it always incorporates bid and Quality Score.